Services

First we analyse. Our creative approach is informed by data and insight. We use performance data and we build on successes. Working collaboratively with our sister agency iCrossing, we also use search and social analytics tools to get under the skin of the relevant subject matter.

We benchmark competitor activity and we identify content gaps to highlight where your brand has an opportunity to stand out or be found. 

Through the Hearst brand network, we have the ability to overlay a significant amount of additional and unique expertise and knowledge both through audience insight and behaviour, as well as the access we have to the editors around the business who live deep in their markets day in, day out.

We are an agency bursting at the seams with editorial and creative talent, so we take this analysis, overlay it with your business objectives and turn it into a truly purposeful, engaging content strategy.  

First, we identify target personas and develop an audience lens and tone of voice to ensure the positioning of our content really connects with your target audience - from that we then develop a channel strategy and a cross platform, content calendar.   

We champion the use of an agreed KPI framework to measure performance. We will collaborate with you to measure ROI be it through a reporting dashboard, conversion analysis or benchmarking brand perception through ongoing research and social listening.

Once your content strategy is in place we move on to create. Our content capability includes video production, web and social content, audio, motion graphics, animation, influencer management and above-the-line asset production.

The client teams at the agency plan platform-optimised content, ensuring that it has purpose and is led by consumer insight, trends and demand. All content is planned with onward user journeys in mind, focused on adding value for consumers.

We love creating video content for our clients due to its huge impact and resonance, and we’ve built up a wealth of experience in creating both long form and short edits for a range of clients and verticals.

We collaborate with our clients throughout the planning process, running an initial tissue session to make sure everyone is clear on the brief. We then pull together concepts, mood boards, storyboards or scripts where necessary to ensure you have full visibility at all planning stages. We then use a combination of in house or specialist freelance video producers to create the perfect content. 

HCA has extensive experience in running successful multi-channel social media content through both organic and paid social as well as influencer marketing campaigns.

We understand the social media landscape can change in 24 hours, with new platforms, trends and opportunities arriving seemingly overnight. What performs well one quarter may not be a winner the next. So we bake ‘test, review and refine’ into our social media strategies from the outset, to ensure everything we produce is optimised to perform throughout the year.

We also ensure we set industry and channel benchmarks for your content, helping us to identify what good looks like, and drive excellence and best-in-class engagement.

Here at Hearst, we make magazine brands that stand the test of time. We are storytellers - experts in shaping successful print magazines that audiences love. We have vast black books of contributors across lifestyle, fashion, homes, luxury, health, fitness and many other specialist categories.

We commission and create beautiful bespoke photography and illustration, ultimately ensuring our clients are buying a powerful and engaging piece of content.  

Hearst Content Agency has vast print buying power and a powerful distribution network, whether that is newsstand or new, more direct ways of getting print collateral into audience hands, from which your brand could benefit.

We have a very wide and varied talent pool of photographers and videographers covering everything from food to fashion.

We’re comfortable organising even the most complex of shoots, working with our in-house art directors and creative producers to plan who we work with and why depending on the project. We’ve produced work that has been used in TV campaigns, all the way down to basic, raw styles.

Our Diversity and Inclusion programme encourages us to keep seeking new, varied talent and champion up-and-coming creatives, as well as always relying on tried and tested contributors.

After Analyse and Create comes Amplify! We have channel management capability in house, and we also work collaboratively with our clients’ other roster agencies and in-house teams to ensure the content we create reaches the right audiences - be it through organic and paid media, owned or earned channels, or PR. We offer influencer management, too.

Our sister agency iCrossing works alongside us to consult on platform and conversion rate optimisation and supports us with paid digital media activation services if required.  

Finally, we love to offer our clients the opportunity to extend their reach via the Hearst brand network, through both print and digital channels.