How to brief a creative team to ensure you get exactly the content you’re after
Tips from creative pros on how to create gorgeous images of food like a photographer
HCA’s Editorial Director Vic White spoke with two of Hearst’s top interior magazines editors on everything from the UGC debate to how to curate your brand’s social feeds
Research
The perfect storm of a pandemic alongside an increase in interest around personal wellbeing means the health landscape is changing almost daily. But brands can use this as an opportunity to grow trust, loyalty and – crucially – market share
News
We’re pleased to announce the Hearst Content Agency has been shortlisted for Agency of the Year at the 2021 PPA Awards....
Research
Legitimise, humanise and find the right eyes – the three steps to incredible vitamin and supplements content
Research
With social media under utilised by banks, we take a look at why finance content marketeers should be paying attention to podcasts and Pinterest
News
The creative director of HCA, Tanita oversees the creative skills base in the agency to ensure we have a brilliant, diverse team capable of delivering innovative solutions for our clients. Here's what her working week looks like...
Research
It’s been a tricky year for travel companies but travel content marketing can still help them to sustain and grow their businesses – Liz Darke, Editor of Journey magazine for Princess Cruises, explains why…
